Companies that do their full assessment with Mission Innovation NCI get their name and logo here on their own webtool with a dedicated web-address.

This is the link to this tool explanation from the interactive demo.

This box presents the total avoided emissions.

In the bar the contributions from product substitution, system substitution and lifestyle/society contributions are presented.

This button show/hide the box with the saved results that can be used to quickly compare different assumptions.

In this “drop-down box”, that is controlled by the button described above, the user can save up to 4 different scenarios with different assumptions. It can be used to compare impact on different markets, if the product/system/society offering is improved, etc.

Companies that do their full assessment with Mission Innovation NCI get the name of the product here on their webtool with a dedicated web-address.

Click here to see and change the assumptions for the product substitution assessment.

Here the avoided emissions from the product substitution are presented.

Companies that do their full assessment with Mission Innovation NCI get the name of the system here on their webtool with a dedicated web-address.

Click here to see and change the assumptions for the system substitution assessment.

Here the avoided emissions from the system substitution are presented.

Companies that do their full assessment with Mission Innovation NCI get the name of the relevant lifestyle/society changes here on their webtool with a dedicated web-address.

Click here to see and change the assumptions for the lifestyle/society changes.

Here the avoided emissions from the lifestyle/society changes are presented.

In this box an overview of the feedbacks are presented.

Click here to see and change the assumptions for the feedback impacts.

Here the market size can be seen and changed.

Here the market share can be seen and changed.

Here the CO2e/year/unit for the reference product/system/lifestyle impact can be seen and changed. This is the reference scenario that the company is improving.

There is an option to provide underlying assumptions for the reference product/system/lifestyle impact. E.g. if the solution is a low-carbon solution of protein the underlying assumptions here can provide a list of different protein sources that can be substituted. This can be used to explore impact on markets with different protein mixes, or futures with different technology breakthroughs.

Here the improvement factor can be seen and changed. The improvement factor is defined as the percentage change in GHG emissions due to the substitution, i.e. how much better (or worse) the solution from the company is compared with the reference under 18.

Here the substitution factor can be seen and changed. The substitution factor is the percentage of the existing products/solutions in the selected market that will be substituted by the new more sustainable product/solution with the existing assumptions. The substitution factor depends on factors like technological development, costs, and preferences among users. If a solution provider develops a sustainable source of protein and launch this in a country with 10 million people in a way that everyone has the option to buy the new product the substitution factor is the percent of the protein would be substituted. In theory all current sources of protein could be substituted, but a society will always have a mix of sources of protein. Peoples’ preferences for certain textures/tastes, rules in areas like public procurement, national security, and the price are just a few factors that will define the substitution factor for protein sources. In some areas the substitution factor might be 100%.

Press this button to see how the assessment change with new assumptions.

Press this button to leave without any changes.

Here the feedback contributions can be changed on the product level where the broader impact from the sale and use of the products the company provides.

Here the feedback contributions can be changed on the infrastructure level where the impact due to the infrastructure the company contributes to.

Here the feedback contributions can be changed on the institutional level that the company contributes to through marketing, advocacy and other activities that change values and structures in society.