Altered is a Swedish innovation company that provides low effort but high impact solutions for making life more sustainable for the many people. With our Scandinavian heritage we create simple solutions that alter things for the better. We believe in equality, simplicity and sympathy.
In 2018 over 2 billion people were considered living in areas with water stress, by 2025 half of the entire population of the earth is expected to live with water stress. This is an issue that cannot be ignored.
Scientist today agree that we have no more than 10 years before we see effects of climate change that are irreversible. We believe future solutions will help solve these issues, but most new technologies are complex. That means they will take time to develop, fund, test and implement. So, it will take time before they have penetrated the market to actually make an impact. Time that we do not have.
We develop very simple solutions, that everyone can use, and that are possible to implement right now. And that is why WWF named us Climate Solver 2018. Because then – together – we will have a huge impact. And we will turn the tide on water stress and climate change. Not in 10 years, but today.
Product/service: Taps and showerheads
At the product level, the water saved through the use of taps and showerheads is in focus, leading to energy savings from reduced heating of hot water, and a decrease in the supply and treatment of water. Emissions are calculated based on the method of heating and their associated emissions. In the base case, in 2024, natural gas and resistive electric heating are the most prevalent methods of heating, the use of heat pump water heating is marginal. In the counter factual case, the use of Altered’s water saving showerheads and taps leads to reduced water consumption. In 2023 and 2100, the 1.5 °C compatible scenario assumes a 100% shift to heat-pump heated water, to minimise emissions.
Under these scenarios, avoided emissions are approximately 17 MtCO₂e per year in 2030 due to the decreased water use and lower emissions heat source. In addition, approximately 2.5 billion m³ of water are saved compared to the BAU scenario.
System of use and delivery on human needs: Buildings
At the system level, all use of water in residential buildings is in focus, including toilets, baths and showers, clothes washing, and food preparation. Again, different heat sources are used, with the base case for 2024 being primarily natural gas and resistive electric heating.
In the counter-factual case, in 2030 there is a shift to Altered products with their reduced water consumption and a 100% shift to the use of heat pumps for heating. For the 1.5 °C compatible scenario, some residences also use best practices covering all areas of water use, leading to greater water savings.
In total, around avoided emisisons are approximately 32 MtCO₂e per year in 2030 and 3.7 billion m³ of water is saved.
Impact on human needs and flourishing lives
The number of people who own Altered products, and a multiplication factor due to partnerships and clusters, leads to an estimation of the number of people influenced by Altered. Of these, a small percentage is assumed to be inspired to change their lifestyles more broadly, leading to more flourishing lives, with a shift from a Western average lifestyle to a EU average lifestyle for the majority, and more sustainable lifestyles for a smaller subset, leading to avoided emissions of 67 MtCO₂e per year in 2030.
Influencing society, it’s values and structures
Product feedback can lead to very weak or very strong low-carbon feedback, where products either do not support broader behavioral changes, or conversely where other resource-saving technologies are encouraged, leading to acceleration of half-earth compatible solutions.
Infrastructure feedback can lead to systems in which negative rebound effects are not prevented, or can lead to system solutions for positive-energy infrastructure that support broader consumption patterns with half-earth resource use extending into multiple sectors of water use.
Institutional feedback can either focus on developing available markets without advocacy for system change, or public support for 1.5 LED pathways and half-earth compatible solutions can create shifts in other areas of high water consumption, such as agriculture.